You want your nonfiction book to be great. As you are writing it, here are some things you perhaps have not thought about.
1. It has been reported that most book buyers do not get past page 18 in a new book. They buy it, bring it home, begin reading, and then put it down on the bedside table - and never get back to it. Your nonfiction book has to be exciting in the initial pages to keep the reader involved and reading.
2. Getting a customer to buy your book is not enough. You want your reader to read it, underline it, highlight it, talk about it, move to action and profit from it. Satisfied readers will recommend your book to friends.
3. Readers want information fast. Do your best for your reader by writing the solution to his or her challenges in as few words as possible. Use brief wording and paragraphs. Your reader wants just the information - he or she is not reading your nonfiction book to be diverted.
4. Use an active rather than passive voice.
5. Avoid using prepositional phrases when you can.
6. Put subjects and verbs at the beginning of sentences.
7. Avoid jargon, cliches and hackneyed expressions.
8. Remeber, your book is never finished. Parts of it become out-of-date the moment the ink strikes the paper. Your book is alway a work in progress. Think of the next printing being an update.
9. Your book can give you credibility and become a foundation for your business. It speaks with more authority than other media.
10. If you plan to seek an agent for your book, expect rejection. Even great writers have had their work returned.
Writing is a creative art. Building a nonfiction book requires planning, structure and lots of labor. It involves distilling the pertinent information for your readers and crafting just the right words to convey your message. Publishing your book may be your goal, but the process can be fun.