There are many reasons why people invest their time and money in writing a book. Some do it for fame or recognition; others to make money; some to help other people; and still others who have a personal mission.
Few things can boost an individual's or company's image like a book. Look at what Lee Iacocca's books did for Chrysler in the early 1980's and what Howard Shultz's book did for himself and Starbucks. Many industrial leaders and many politicians have written and published books because they know a book can advance a cause, improve credibility - and bring in more business.
Would you like to be recognized as someone who is an authority on a particular subject, someone who is a knowledge leader and worth listening to? Wouldn't it be nice to do what you love and love what you do?
Authors are held in high esteem by our society. Imagine people coming up to you at a business meeting or in a bookstore with a copy of your book and requesting an autograph. Imagine passing a bookstore and seeing your book in the window or on a display table, or even on the shelf.
Your book instantly makes you an authority on its subject matter. You do not have to be an expert to write a book. However, when you do write a book, you become the expert.
Writing a book is a great way to advance your mission - to get out the word on something you feel strongly about. Do not be afraid to stir up some controversy. Imagine sharing your enthusiasm with the rest of the world?
Your book may be a means to inspire others. There are thousands of self-help and how-to books being sold today. You may discover that your experience and research may inspire a lot of people. Imagine the satifaction you will feel in helping so many other people by sharing what you know.
Yes there are many great reasons to write a book. A book is an opportunity for you to invest time in your future. A book can be the foundation for the rest of your life. Your book is your gift to the world, and it will last forever. A book is your legacy.
Why should you write a book? Because there is a very good chance that you will find it to be an extremely rewarding experience.
[This post was based on excerpts taken from Successful Nonfiction, written by Dan Poytner.]
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