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April 2014

Self-Publishing Your Own Photobook

When done correctly, a photobook can be the perfect way to exhibit your beautiful photography. However, if every step of the self-publishing process is not handled with care, a photobook can do a disservice towards your pictures which look so great on the computer but distorted and out of focus on the printed page.

Noted photographer and self-publisher of the photobook Route 66 American Icon, Shannon Richardson, shares his expericences and advise on how to prepare your images, create print ready PDF flies, and how to work with a book printer to get the best results for your photobook.


What Does the Future of Self-Publishing Look Like?

With new technology developing and being utilized every single day, it is no wonder the publishing industry is changing and adapting rapidly. Dan Poynter, who has been a leader in the self-publishing field for over four decades, gave a speech in February of 2013 to the Book Publicists of Southern California about what he believes the future holds for self-publishing. Watch the speech in its entirety below.


Guidelines for Creating Great Book Titles and Subtitles

Many successful authors agree that the most important piece of book writing could very well be is the creation of your book title and subtitle. A great title will not sell a bad book, but a poor title can hide a good book from potential customers.

It's important to realize that both your title and subtitle must sell your book. Think of them as the hooks that get a potential buyer's attention. To help you create that great book title, here are a few guidelines you may wish to follow.

1. At the beginning of your book writing project, select a working title - one that you will most likely improve upon as you develop your book. Start with a short, catchy and descriptive title accompanied by a longer, explanatory subtitle.

2. Here's a great tip. Whenever possible, the first word of your title should be the same as your subject. The biggest benefit is it will make your book easier to find. For example, Bowkers Books-in-Print lists books by title, author and subject. If your book title and subject are the same, you have doubled your exposure.

3. There is, however, an exception to the first word rule. If you come up with a truly fantastic title - one that does not begin with your subject word - it is possible that you may sell so many more copies of your book because of your title, that how directories list your book may become unimportant.

4. Your subtitle can play an equally important role. Most book listings do not describe the contents of a book, so the role of you subtitle should be  to clearly explain what your book is about. Visit some bookstores and go online to check out other book subtitles. You'll find both good and bad examples, but the good ones will provide you with some models you can follow.

Remember, if your book title is not clear, potential buyers may not find your book because it has been mis-shelved. Or, they may not recognize it as being an important subject to them.

[This post was created, with permission, from exerpts taken from Writing Nonfiction, by Dan Poynter.]

Remembering What It Takes To Write A Book

By Bobbi Linkemer

Successful authors agree that it takes certain principles to become a successful book writer. Although you may add others, here are six principles worth remembering for anyone who is in the middle of writing a book.

1. Desire. The following five principles are important, but without a lasting desire, you will not succeed. Keep the book writing flame burning strong.

2. A concept. Does your short explanation about your book (preferably one sentence) written at the beginning of your project still hold true? You may change it along the way, as long as you have based your planning on the new version. If your concept changes, review your initial book proposal to be certain it still reflects your main idea. 

3. A plan. As you continue, writing only when you have time will not work. It is important to establish deadlines. Decide when, where and how much you will write. Don't leave your book writing time to chance.

4. A long attention span. From beginning to end, planning, writing, publishing and promoting a book can take anywhere from months to years. Give yourself adequate time to plan, research, write, publish and promote. Along the way, stop to take stock of where you are. Sticking with a schedule and maintaining your enthusiasm is what is meant by a long attention span.

5. Self-discipline. Staying interested is one thing; actually writing is another. Creating a schedule is a good beginning, but the hard part is sticking with it. Self-discipline is making yourself do something even on those days you don't want to. It's meeting your deadlines, motivating and re-motivating yourself.

6. Support and guidance. If you were writing a thesis or dissertation, you would likely have an advisor to push, prod, guide and hold you accountable. If you have an agent or publisher for your book, you have a similar support system. If you have neither, there are other ways to build a support group. Look to writing groups, other authors, coaches, classmates, friends, and others who share your common interest. Seek out people who not only will give you advice and feedback, but who will also hold you accountable for living up to your commitments.

Writing a book takes time, energy, determination and perseverance. Remembering what it takes to write a book will help keep you focused on the task at hand.

[The majority of this post  was created, with permission, from excerpts taken from How to Write a Nonfiction Book, from planning to promotion is 6 simple stepswritten by Bobbi Linkemer. To visit her website, go to http://www.WriteANonfictionBook.com.]