Although it is often overlooked, some of the best book promotion opportunities can come right in an author's backyard. When considering your local area and region, chances are that you might be better known here than nationally or globally. Pursuing your local market can often be a great first step in successfully launching your book.
Here are eight great ideas to help you promote your book locally.
1. Always carry a quantity of your books and some promotional literature with you, everywhere you travel. You never know when you might meet a potential customer or a marketing opportunity.
2. Planning a weekend trip? If so, do some preliminary research to identify bookstores, retailers and libraries that you can call on while traveling.
3. When talking to bookstore managers and librarians, promote yourself as a local author. Place "local author" stickers on any books you plan to sell in your local area.
4. Think about what type of retailers relate well to the subject matter of your book. Look for retailers besides just bookstores that may offer a great marketing fit.
5. Schedule speaking engagements at local libraries. This can be especially effective for children's books and for nonfiction books about travel, business, fitness, finances, etc.
6. Look for other speaking engagements besides libraries. There are many organizations, such as business and civic groups, church groups, schools and trade shows, looking for interesting speakers to speak at their meetings.
7. Seek publicity through your local media. Create and send press releases to media in the town where live and where you were born, as well as to your college alumni newsletter, associations and clubs you belong to.
8. Exhibit a book fairs and festivals, especially if your book is related to the theme of the event, or if your book has appeal to a broad audience.
Starting a marketing campaign for your book can be a challenge. However, often focusing initially on your local market can be a terrific first step.