By Bobbi Linkemer
The following are 20 self-publishing actions items that need to be on your must do list.
1. Start with a great book title and subtitle. You're going to need it every step of the way.
2. Have your book cover designed by a graphic designer who specializes in books.
3. Go to your favorite bookstore and look at book covers. What grabs your attention? What feels good in your hand? Share your impressions with your book designer.
4. Write a book marketing plan that includes what your want to accomplish, strategies for how you plan to do it, specific tactics or actions you will take, target dates, and estimated costs.
5. Create a promotional piece or brochure.
6. Put together two mailing lists - one for snail mail and one for email.
7. Create a blog to keep people informed of your progress and establish yourself as an expert on your topic.
8. Choose a name for your publishing company.
9. Download or send for copyright form CO-instructions and file the forms with U.S. Copyright Office. Even though your work is automatically copyrighted when you write it, this is an added protection.
10. Check into the need for local business licenses and apply for them, if necessary.
11. Secure an ISBN from R. R. Bowker.
12. Have your manuscript edited and proofread before it goes into design.
13. Send out advance review copies of galleys to appropriate publications and reviewers.
14. Request and obtain testimonials to include in the book, on the cover and in your promotional materials.
15. Research your options on printers and obtain competitive quotes (using the same specs.).
16. Decide how you want to handle storage and distribution.
17. Do a promotional mailing.
18. Set up a "press or media room" on your website so that media can find the information they need in a form they can use.
19. Write and submit articles on your subject to print publications and online article sites.
20. Consider alternative ways to repackage your content and develop spin-off products (CDs, DVDs, reports, mini-books, podcasts, ebooks, website content).
There is little doubt that becoming a successful self-publisher is a big job, but also one that brings creative autonomy, satisfaction, and profits.
[This post was created, with permission, from excerpts taken from How to Write a Nonfiction Book, from planning to promotion is 6 simple steps, written by Bobbi Linkemer. To visit her website, go to http://www.WriteANonfictionBook.com.]