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December 2013

Some Important Steps to Take Before You Launch Your Book

By Karen Hodges Miller

If you are planning to sell your book, how you launch it becomes critically important. Here are some ideas you should think about prior to your launch.

1. Plan to have your books arrive about one month before your official launch date. That will give you time to take care of all the final details for your launch events.

2. Do you have your book listed on a variety of bookselling websites? If not, now is the time to make sure these listings have been uploaded and are correct.

3. You need to write one basic press release about your book. This one release can then be edited slightly for different media and different events.

4. Send out review copies. It is quite possible that the first 50 or so copies of your book are going to be given away. Look over your media list and decide to whom you should send a full media kit, whom to send a copy of your book for review and who just needs a simple press release.

5. Host some events. Book signings, book launch parties, seminars, workshops - you should use all of them to promote your book. Invite business colleagues, referral partners and anyone who helped you with your book, such as an editor or graphic artist. If you are hosting a public event, make sure you send out as many flyers, press releases, email invitations or other types of advertising as you can in order to attract a large crowd.

6. Book reviews are an important marketing tool, and some of the best media to place reviews are blogs. Send bloggers your book and ask if they will review it.

7. Radio hosts love to interview authors. Just as with book reviews, you can find radio shows to fit almost any niche market you can think of - many of which would be suitable for your book and you. 

There are many things you can do prior to your book launch, at the time of launch and after you have launched you book. Proper planning, execution and follow-thru can help make your events successful.

[This post was created, with permission, from excerpts taken from Sell Your Book, written byKaren Hodges Miller, founder of Open Door Publications.]

13 Initial Book Action Items You Need to Do

Beginning your book promotion programs can be a daunting challenge. To help you meet this challenge, here are 13 marketing strategies you might want to consider. They present some helpful ideas that can get you off to the right start.

  1. Compile names of reviewers, newsletter editors, associations, wholesalers, bookstores, special sales outlets, librarians, local media and other groups that may provide promotional opportunities.  Prepare labels and envelops.
  2. Write the following promotional materials: news release, sales letter, mock review, customer sales flier, and email pitch.
  3. Set up your website.
  4. Start mapping out your social network marketing campaign. Join Facebook and Twitter. Update your LinkedIn information and participate in groups
  5. Begin connecting with appropriate book clubs.
  6. If you plan to use direct marketing, test mail order ads.
  7. Prepare and begin contacting individuals from a personal mailing list from holiday card recipients, business associates, club membership directories, your own database and other sources.
  8. Start contacting bloggers and other sites for your virtual author book tours, if you plan on having them.
  9. Update your book detail page on Amazon.com, if you have one.
  10. Submit articles to online article sites, with links back to your website.
  11. Mail out your prepublication offer to targeted recipients.
  12. Have galleys printed and send out to potential reviewers as advanced copies.
  13. If applicable, begin a full-scale mail order campaign.

 [This post was created, with permission, from excerpts take from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]