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September 2013

Tips When Using an Author's Photo

A book cover can often include the author's photo. On a dust-jacketed hard cover, we typically use the entire back for sales copy and put the photo and bio on the back flap. Paperbacks typically have the sales copy, an author photo and brief bio all on the back cover.

If you want to reserve the entire back cover for sales copy, you can include the author photo within the book. You'll want a black and white glossy print unless you're doing a full color cover. It's important to realize that your author picture is for a different purpose than any photo you have ever had taken.  Its main objective is to sell you as the expert.

So what are some of the mistakes authors make when it comes to producing a photo?

Usually a snapshot is submitted instead of a thoughfully and professionally composed photo, which means all the the things wrong you'd expect - things like a cluttered background, out of focus image, and an unflattering and uninteresting picture.

This does not mean the photo should be a plastic, perfectly groomed but lifeless grinning studio shot. What it needs to do is to give the viewer a good sense of the persona of the author and, most of all, be close up enough that you can actually see the face. It should also be a well-composed and effective photograph of good reproduction quality - which means you should get a professional or really good photo bug to take it.

 [This post was created, with permission, from excerpts take from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]

What Are My Book Publishing Options?

By Bobbi Linkemer

Book publishing is exciting because it means your book is finally going to become "real" and tangible. And when it comes to publishing, there are a number of options for you to look at. Here are five to consider.

Conventional or traditional publishing. You have three  choices here: (1) You submit a proposal to a recognized publishing company, (2) you submit a query letter or proposal to a literary agent, or (3) the publisher assigns the book to you as a writer for hire and pays you a set fee. In all cases, the publisher assumes all publishing responsibilities and expenses. 

Self-publishing. You take on the publishing responsibilities by forming your own publishing company. As a self-publisher and is addition to all aspects of creating your book, you are responsible for printing, warehousing, marketing and distributing your books.

Print-on-demand (POD) or author services companies. POD is an excellent option if you want to print anywhere from 1 to 500 books at a time. This eliminates the need for sizeable press runs and storage space. Author services companies also offer a variety of publishing packages to authors for a fee.

Independent publishers. These are generally small houses that handle from ten to twenty titles a year and usually specialize in a few selected genres such as African-American literature, spirituality, inspirational, religion, etc.

Electronic publishing. With this option, your book is published as an e-book. It can be self-published and distributed through your and other apporpriate websites.

With the advances in digital printing, the ability to publish a book has never been greater. Despite this, 95% of authors wind up not publishing their book. That means more than 400,000 manuscripts go unpublished each year because when authors get to this point, they simply stop.

[This post  was created, with permission, from excerpts taken from How to Write a Nonfiction Book, from planning to promotion is 6 simple stepswritten by Bobbi Linkemer. To visit her website, go to http://www.WriteANonfictionBook.com.]

Welcome to Book1Blog

Welcome to Book1Blog, a blog started in April 2010 and dedicated to providing helpful information for those interested in short run book self-publishing.

The content for posts published in this blog is based on the knowledge and writings of several of the most respected and knowledgeable professionals in the book publishing industry: people like Dan Poynter, founder and President of ParaPublishing.com and author of many books; Danny O. Snow, founder of Unlimited Publishing, LLC; Marilyn Ross and Sue Collier, co-authors of The Complete Guide to Self-Publishing; Karrie Ross, a book designer and branding specialist, Dana Lynn Smith, The Savvy Book Marketer; Karen Hodges Miller, author of Finish Your Book and newly released Sell Your Book; and Bobbi Linkemer, author of How to Write a Nonfiction Book. Well over 150 posts have been published since our beginning, offering some tremendous insights into how to successfully write, publish and promote self-published books.

A new post is published each week. We hope that, as new articles appear, you will send us your comments, feedback and ideas. Whether you are an aspiring author, a professional in the book publishing arena, or just someone who has an interest in self-publishing, we encourage and would appreciate your input.

If you would like to be a guest author by submitting a post, you can do so by contacting us by email. Book1Blog receives no income from any of the book sales links listed in our right sidebar. Rather, it is our way of saying thank you to the authors for allowing us to use some of their content.

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