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June 2013

Choosing the Right Publication Date for Your Book

There is an idosyncrasy about book publication dates you need to be aware of. It stands to reason when you indicate what your publication date is going to be, you would write down the first day you anticipate having finished books in hand, right? Wrong!

In the book publishing industry, strategic book reviewers prefer to pass judgement on books before the official publication date. Sometimes complete first printings are sold out prior to their publication dates. Yes you can definitely sell your books before this date. So tack three or four months onto the actual anticipated delivery date, to give reviewers a good chance to supply you with free publicity.

Some other considerations come into play when choosing a publication date. Bear in mind that trade advertising is concentrated during those times of the year when sales forces are making efforts to sell to major publisher lists. That is in January and February, and again in June and July. 

Also remember that the time from Labor Day until shortly before the December holidays is rather chaotic, as publishers vie for holiday gift dollars.  Advertising and publicity (book reviews especially) go hand in hand. If you can steer clear of these periods, you'll have a better chance of garnering publicity, as there likely won't be as much competition. 

Choosing the right publication date for your book is not rocket science. But careful planning and scheduling can be instrumental in the early promotion success of your book.

[This post was created, with permission, from excerpts take from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]

If You Want to Write a Nonfiction Book, Here's What You Need to Consider

By Bobbi Linkemer.

Writing a nonfiction book can be a challenging project. But if it something you want to do, before you begin, here are some things you should know.

Books are a labor of love, and the first thing you must love is your subject. It has to be something you are compelled to share with others. If you are casual about it, you won't make through the long haul. Think of writing an article as being a sprint; that makes writing a book a marathon.

Sitting down to write when the spirit moves you is what I call "starting in the middle." A nonfiction book takes planning. Planning is a lot of work but well worth the effort - because every single bit of your plan will eventually find its way into your book or promotional activities.

If you have never written a book, the process may seem mysterious - and maybe even impossible. However, it is neither. It's logical and orderly.

All along the route from start to finish, there are choices you will need to make. Should I write in first person or third? Should I stick to present tense or use past tense? Should I try to find an agent who may sell my book to a traditional publisher? Or should I self-publish? If I do it myself, should I start my own publishing company or use a print-on-demand (POD) company?

Once your book is published, it is your job to promote it - and you need to be thinking about how you would do that from the very beginning. When your book is published is not the time to start you book marketing campaign.

Above all, remember that the best part of writing a nonfiction book is the process and not the end result.

In future posts, I will share more information and insights about how to write a nonfiction book.

[This post  was created, with permission, from excerpts taken from How to Write a Nonfiction Book, from planning to promotion is 6 simple steps, written by Bobbi Linkemer. To visit her website, go to http://www.WriteANonfictionBook.com.]

What You Need to Know About Successfully Promoting Your Nonfiction Book

By Bobbi Linkemer

There are two things you, the author, must know about promoting your nonfiction book. First of all, promoting your book is your responsibilityand no one elses, no matter what book publishing method you use. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

One of the first questions you probably asked yourself was are my readers? Once you have identified them, your next step is to find ways to tell them what you book is about and why they would want to purchase it. What follows are some proven ways to reach your potential readers with this information.

Create a website. You must have a presence on the internet. Something to showcase, highlight and introduce your book; tell where to purchase it, and provide testimonials.

Send advance reader's copies. When you book is finished but not yet published, send bound copies of galley proofs to book reviewers at print and electronic media. Here, timing is everything.

Submit articles. Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased.

Take part in book fairs. Share a table or booth with other writers or with fellow members of an association. It's a great way to meet people and reach potential readers directly.

Share what you know. Offer to give free presentations at bookstores and other venues that carry you book. It's one way to build your reputation as ana expert in your field.

Assemble a sales package. Put together a press kit to send to local radio and TV stations. Include a news release, author's bio, talking points to use in an on-air interview, a sample book cover and any favorable reviews and testimonials.

Promoting your book is an ongoing project. As long as your book is available and there are potential readers who would benefit from reading it, you have a promotional job to do.

[Bobbi Linkemer is a book coach, ghostwriter, editor and author of 17 books. Her clients include Fortune 100 companies, entrepreneurs and individuals. To visit her website, go to http://www.WriteANonfictionBook.com.]