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May 2013

Need Book Writing Ideas? Here Are Some Great Examples.

No matter who you are, where you live, or how old you are, chances are you know more about something than most folks; and therefore possess special knowledge that other people will pay for. All you have to do is write what you know. People from all walks of life, not just professional writers, do it all the time. Here are a few examples.

1. A man who designed company symbols and did advertising layout wrote a book on logo design. He sells it as a minicourse and gets fifty bucks a crack for it.

2. A young woman successfully sued her former employer for sex discrimination. Then she documented the steps taken and made her information available to help others fight similar injustices.

3. A businessman who holds exclusive import rights to a small water pump, markets his booklet telling how to build ceramic fountains - which just happen to use his pump.

4. A plastic surgeon does a book, complete with before and after photographs, on the wonders of cosmetic surgery. 

5. A woman has a mailbox full of orders, each as a result of a book she wrote following a four-month Caribbean cruise. Her cookbook for sailors gives practical boating hints, some two hundred galley-tested recipes for canned goods, and oodles of information on provisioning for long voyages.

6. After tottering on the verge of bankruptcy, one man wrote a detailed report on his findings. Not only did he not go bankrupt, but by sharing the things he learned on the subject, he sold more than 100,000 copies of his book.

The key to these types of successes is to identify where your expertise and interests lie. Write down the jobs you've had, and especially note any job functions that your particularly enjoyed or are good at.  Think too about your successes - honors you've won or special recognition you've recieved. 

Writing a book takes a lot of effort, but when looking for book writing ideas, a good starting place is thinking about what you know.

[This post was created, with permission, from excerpts take from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]


7 Ways to Determine If Your Book Cover Is Compelling and Interesting

By Karrie Ross

Is your book cover compelling and interesting? In other words, is your book cover design really working for you? Is it doing what you want it to do? If you are not sure, the following questions will help you answer these extremely important issues.

1. When you look at your book cover, does it encourage you to open your book?

2. Does your book cover project the emotion you need your customers to feel, so that they will also open you book and start reading?

3. Is your book cover colorful in such a way that pleases the viewers senses, and would it also create a desire to open your book?

4. Is your book title interesting? Does it offer attainable intrigue?

5. Do you like your cover imagery? Does it evoke what you want it to? Is it literal or suggestive enough to make readers wnat to know more or why the image was chosen?

6. Is the typeface used a face that enhances your overall story? Is it one that is not only readable, but well balanced?

7. Has your cover designer paid attention to proper margins and positioning of the cover elements?

These are seven key elements that you should consider when evaluating your book cover design. They all contribute to making it the compelling piece you are look for.

[This post was created with permission from Karrie Ross. Among other book writing services she offers, Karrie is nationally recognized for her book cover design expertise she provides authors. She can be contacted at  www.BookCoverDesign.com.]


Ten Tips to Keep Your Book Sales Going

By Karen Hodges Miller

One of the basic rules for selling books is this: The day you quit marketing your book is the day it stops selling. Well, the corollary is also true: As long as you continue to market your book, it will continue to sell. Here are ten tips that will keep you and it selling.

1. Never stop promoting your book. Remember the ABC's - Always Be Closing. Remind people your book is still out there. Keep up the social networking, continue to write your blog, book more seminars and speeches.

2. Small sales add up. Even though your book may have been out there for months, there are always new people moving into your sphere of influence - people who may have recently become interested in your subject matter. You may not sell a lot of books to these new people but, collectively, they will add to your bottom line.

3. Use online retailers. Brick-and-mortar bookstores don't have the space for the slow-but-steady seller, but online stores have unlimited space. Besides Amazon.com, consider online specialty stores that cater to your target market.

4. Watch the news. Is there a breaking news event that ties in with your subject matter? If so, call attention to the fact that you have written a book on the subject.

5. Calendar tie-ins. Look to see if there are particular calendar events you can use to promote your book. Examples: a book about planning a wedding should be promoted every June. Anything about Irish heritage does well around St. Patrick's day. And don't forget special weeks and months.

6. Give it away. Tie in a book give-away to add value to a seminar, workshop or other promotion.

7. Two for one and other products. If you have other products or services you sell, promote your book in conjunction with one or more of these.

8. Back of the room sales. When you give speeches or hold seminars, be sure you always have your book available to sell at each of these events.

9. Bring out the e-book. E-books generally sell for a lower price, but may attract a different type of customer.

10. Write another book. It really true that, the best way to continue selling your first book is to write a second one. 

 [This post was created, with permission, from excerpts taken from Sell Your Book, written byKaren Hodges Miller, founder of Open Door Publications.]