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April 2013

Great Ideas For Advertising Your Book and Creating Sales

Any book writer or small publishing company, who tries to compete with the biggies in overall advertising, faces an enormous challenge. Even so, there are a number of things you can do to effectively advertise your book and create opportunities to increase your sales.

Advertising to target audiences: One key strategy is to identify a specialized core audience who would be interested in your book and direct your attention to them. This is particularly effective for niche books that appeal to specific readers. 

Target advertising can also be done on a geographical basis. Perhaps you have a regional history or guidebook aimed at a specific region. By focusing your advertising on that region, you can develop high visibility and reap dramatic results. 

Advertising in a specialized trade journal or newsletter can be a good way to reach a given target market. This can work well when trying to sell to specific professional groups.

Point-of-purchase sales aids: Point-of-purchase refers to stands, racks, and PR aids you can make available to bookstores or other retail outlets to help promote your book to consumers. Some authors provide free counter display stands to retailers who purchase a quantity of books.

Prepublication: Prepublication selling of your book has several advantages. One obvious plus is that it helps generate cash to pay your printing bills. Another is that you get an early feel for how receptive the public is to your book. And third, it gives you a head start on your full advertising campaign and gets people talking about your book before it is released.

Telemarketing: Telephone solicitations to select markets can be very effective. Use the Yellow pages to generate a list of retail establishments that fit your target market(s). As in print advertsing, think through what benefits your book offers. Jot down a few notes or develop a script, then practice until you become relaxed in making your presentation.

Just how creative you are when advertising your book can have a significant impact on creating sales.

[This post was created, with permission, from excerpts taken from The Complete Guide to Self-Publishtin, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]

Why Hire a Ghostwriter? What They Do and Can Do for You.

By Bobbi Linkemer

You're an expert in your subject matter, and you know it inside and out. You can explain it, present it, analyze it...but can you write about it? Not sure? Don't have the time or inclination? 

Let's face it. If you're not a writer, or simply lack the time or desire to write, do what many best-selling authors do. Get help from a professional ghostwriter.

A ghostwriter has a special skill for crawling inside your head, understanding what you want to say, and speaking in your voice. A ghostwriter distills a great deal of information into tight prose, translates your feelings into the written word, and organizes a complex message into a coherent manuscript.

What is ghostwriting?

Ghostwriting is a form of freelance writing. As the client, you pay for these services, but have full control over the copy. Terms and details are agreed upon before you start the project. You have a right to expect the ghostwriter to perform professionally and respect confidentiality.

What does a ghostwriter write?

The types of books ghostwriter write can vary. Here are some examples:

  • business books - to convey a CEO's vision, to create an autobiography or an authorized biography, to explain a highly specialized process.
  • corporate histories
  • family histories - to include research, organization of details, tracking down and identifying old photos, and interviewing people.
  • memoirs and autobiographies

Writing a book takes organization, planning and self-discipline, but another area where ghostwriters can play an important role is in the development of book proposals. Book proposals are like resumes; they can get you in the door. They also require you to think through, in advance, every aspect of your book project. A good proposal tells the editor or agent what you book is about, who will read it, why you are uniquely qualified to write it, whether there is a market for your book, how you will help promote it, etc.

A good ghostwrite can become your voice for one purpose: to express your thoughts and ideas as you wish them to be read by others.

[Bobbi Linkemer is a book coach, ghostwriter, editor and author of 17 books. Her clients include Fortune 100 companies, entrepreneurs and individuals. To visit her website, go to http://www.WriteANonfictionBook.com.]

The Importance of Getting Ownership of Your Book Cover Design

By Karrie Ross,

One of the most important rules when it comes to book covers is this: Be sure you own your source and pdf book files and all art and creative works.  Don't take for granted that you will own all the files. This seems obvious, but often writers and authors overlook this important aspect.

Book design should be done as work-for-hire. Therefore, you should own the rights to the artwork created. Most designers assign the rights on final payment, but some might keep the rights whether you've paid or not.

Just as important is being sure you receive all the files that were used to create your cover, not just a final PDF. You need the source layout files, image and photoshop PSD layered files, if any, and EPS.

Be sure that you include you owning the rights and receiving all the files in any agreement or contract you sign.

[This post was created, with permission, from Karrie Ross. Karrie is nationally recognized for her book cover design expertise she provides authors. She can be contacted at  www.BookCoverDesign.com.]

Why Every Writer Needs an Editor

By Bobbi Linkemer

Every writer needs an editor. No exceptions! If you are writing a book, it's possible you may even need more than one editor, since different kinds of editors specialize in different aspects of preparing a book for publication. Here are three of the most important.

1. Developmental editors. Developmental editors help you plan and organize your material in a logical, convincing manner. What is your message? How can you break it down into its component parts? What do you need to know, and where can you find that information? The best time to work with a developmental editor is at the beginning of the process especially if you have questions on how best to procede.

2. Content editors. Content editors look at the big picture - things like writing style, structure, flow of ideas, language and accuracy. Is the "voice" consistent? Did you cover everything you needed to cover. Is the book coherent? A content editor will provide you with a knowledgeable and objective critique - a must for a successful book.

3. Copy editors. Copy editors check grammar, punctuation and typos. The catch mistakes you and everyone else have missed. Do you have agreement in tenses and between nouns and pronouns? Are you hooked on semicolons? Are you careless with your sentence structure? The very last person to see your book before it goes off to an agent, publisher, or printer should be your copy editor.

Writing a book is a tough craft. Editors are objective, neutral and dispassionate. They bring a different perspective to what you've written and how. They spot both flaws and strengths. And when your an author, that can make a big difference.

[Bobbi Linkemer is a book coach, ghostwriter, editor and author of 17 books. Her clients include Fortune 100 companies, entrepreneurs and individuals. To visit her website, go to http://www.WriteANonfictionBook.com.]