Like any business, self-publishing has stumbling blocks you need to be aware of. If self-publishing a book was easy, everyone would be doing it. To avoid some of these stumbling blocks, here are four things you should consider.
1. Be prepared to talk about yourself and your book - at all times.
Contrary to what your mother may have taught you, to be successful you must become a braggart. You'll need to learn how to "toot" your own horn. It's going to be up to you to tell anybody and everybody about your book and how great it is.
2. Understand the financial obligations you will encounter.
Self-publishing is an investment, an investment in yourself. You are going to need some start-up capital. There must be enough money to print your book, send out review copies, do phone follow-up, sustain an advertising campaign, etc.
How much you spend will depend upon a number of factors. How long will your book be? Will it have photographs? Will the cover be full color? Will you desktop publish or have it professionally designed and typeset? How many copies will you print? Via what method?
3. Remember that money alone will not make your book a success.
When considering what kind of investment you need/want to make, be forewarned. Lack of market analysis, careful planning, budgeting, and persistence have caused some people to lose their investment. In today's digital printing world, books can be launched on a shoestring by using print on demand (POD).
4. In the end, it's the time commitment you make that will be most important.
You should be willing to devote a substantial block of your time to your publishing project. While this can be spread over a long period, there is no getting around the fact that to have a dynamite book, you must spend a considerable amount of time writing it, revising it, producing it, and promoting it.
Being aware of potential stumbling blocks is the first step in ensuring that you avoid them.
[This post was created, with permission, from excerpts taken from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]