In our post of October 29, we posed three questions you need to ask yourself before you write a nonfiction book. Here are three more very important questions you also need to consider.
1. How is your book unique, special or important?
There are probably many other books on your topic. You need to know what they are, how your book is different or better, what void in the market your book fills, what problem it will help solve, how readers can benefit from reading it, and why anyone would buy it.
2. What makes you uniquely qualified to write it?
You may not be a bonafide expert on your subject, but there are things you can do and should consider to show how you are qualified. Show how your credentials relate to the topic. Consider your relationship to your subject matter. Why does it interest you? Is it a memoir, or a personal recollection? An outgrowth of your education or work experience? A topic you have thoroughly researched? A philosophical or spiritual exploration? In short, why are you the best person to write it?
3. Who is your audience?
Don't make the mistake of writing a book you believe "everyone" will want to read. You must have a clear picture of your reader in mind. Build an audience profile. Is your book gender-specific? Is it targeted to a certain age group, education level, income bracket, or social class? What do your readers do for fun? What newspapers and magazines do your potential readers buy? What movies do they attend? And, most importantly, what types of people would benefit most from your book?
The better you understand how your book is special, why you are the person to write it, and who will most benefit from reading it, the greater level of success your book will have.
[Bobbi Linkemer is a book coach, ghostwriter, editor and author of 17 books. Her clients include Fortune 100 companies, entrepreneurs and individuals. To visit her website, go to http://www.WriteANonfictionBook.com.]