Planning to create a package of information to send to prospective editors? Make sure you include the following elements:
1. A brief cover letter. Start with a catchy lead that makes it clear why you are writing. Include a brief sales history, a short paragraph on your special qualifications for writing this book, appearances or personal promotions you have done, and why readers would be interested.
2. Potential markets. Do the work for the editors. By using actual statistics to quantify your market, you build a more dramatic case.
3. A selling handle. Include twenty to thirty sizzling, benefit-laden words that capture the special essence of your book.
4. Your unique selling proposition. What sets you apart? Tell about your book's specialness, plus the general tone and scope.
5. Your intended promotional involvement. Describe the participation you will have. Mention noteworthy contacts you have who might be helpful in promoting the book. What channels of distribution have you opened.?
6. A powerful author bio. Parade every credential you have. Make publishers aware of why you are uniquely qualified to address this subject at this time.
7. Special features. What additional characteristics make this book unique? Things like photos, illustrations, checklists, tables, action tips, etc.
8. Supportive materials. Include copies of book reviews - lots of them - so the editors sense a groundswell of interest about this title. Also include complimentary fan letters, copies of large orders, articles by and about the author, anything that gives the project credibility.
9. The competition. Know your competition. What other books are in print on the same subject? How does yours differ? How is yours better? Why is your book likely to have long-range sales potential?
10. A copy of the book.
In short, develop a package that makes it easy for the editor to become excited about your book. It may seem like a lot of work - but it will be worth it.
[This post was created, with permission, from excerpts taken from The Complete Guide to Self-Publishing, 5th Edition, co-authored by Marilyn Ross and Sue Collier.]