Online or offline, the key to book marketing success is to "think outside the box." On an impulse, Dan Poynter once offered a carton of books about self-publishing to a local instant print center. Apparently, writers do a lot of instant printing, because the books soon sold out, and the center ordered more. Now Dan supplies many printing and copying centers with his books, as a regular part of his business.
Use your imagination. If you have a new idea, try a small test and see if it works. You may be pleasantly surprised when an unusual idea takes off.
Make a list of every possible public and private institution, print or broadcast medium, business or individual with potential interest in your book. Contact each of them individually with a proposal specifically tailored to the needs of the recipient.
Ask yourself "Who benefits when people read my book?" Then contact every one of them individually and get them involved.
One of the greatest benefits of self-publishing is that authors are passionate about their subjects, and know their specific markets better than most book industry people. A traditional publisher or bookseller might know (or care) very little about your book's topic. To them, your book is just one more product among thousands of others.
But as the author, you are a participant. Harness your more intimate understanding of the subject and its audience, and you can do a better job of marketing and book promotion than an outsider who sees your book as a product rather than a passion.
To your book writing success!
[This post was created, with permission, from excerpts taken from U-Publish.com 5.0, co-authored by Dan Poynter and Danny O. Snow.]