Prior to completing your book writing project, here is a handy checklist that will help avoid something "falling through the cracks."
1. If it is late in the year (September through December), use the following year for the copyright and publication date. Shoot for a January release. This avoids the "appearance" of your book being old, when it is actually new.
2. Research online and at your local library to compile a list of publications that might write a book review.
3. Each advance copy you send to a reviewer costs money, so offer copies only to those who are realistically likely to review your book.
4. If you want to sell your books through chain bookstores, Amazon.com, other online venues and to libraries, you will need an International Standard Book Number (ISBN) and possibly a Library of Congress Control Number (LCCN) and/or Catalog-in-Publication (CIP) data. Information about applying for an ISBN is available from R.R. Bowker. Details about LCCN applications and CIP datat may be obtained from the Library of Congress. Your book will also need a barcode with the ISBN on the back cover.
5. If you plan to use direct mail, prepare your materials well in advance. It is much better to send a smaller, carefully targeted mailing than a larger mailing with less direct interest. If possible, start with a test mailing of 200 pieces.
6. Create a website for your book before it is released. Offer a sample chapter or excerpts as a free preview. Be sure your site includes an online press kit with a sample book cover.
7. Highlight your website location on your book's back cover, on your letterhead, business cards, other promotional pieces and in the signature of every email message you send.
8. Consider offering "autographed" copies, which add value for readers.
9. Notify personal contacts and others who have a special interest in your book's subject matter.
10. Don't forget to notify the publications of schools you attended and fraternal, social, religious or professional groups with which you are affiliated.
[The above checklist was created, with permission, from excerpts taken from U-Publish.com 5.0, co-authored by Dan Poynter and Danny O. Snow.]
Comments