By guest author Karrie Ross.
Once your book is purchased, the key to its success will be how well it can hold your reader's attention. Certainly good content has a lot to do with it. Good editing and proofing as well. But the real reading of a book is done from the book typography that is set; how well it is designed, formatted, sized and styled to hold readers' attention; how it is so compelling that they will not want to put your book down before they turn yet one more page.
The typeface you select for your book is of great importance, for it is what your book designer (perhaps you) has to work with to present a compelling atmosphere of your book's interior. Some designers believe that each book needs a different typeface to represent the "feeling" of a book, while others feel that if an author finds a book typeface they like, they should stick with it in all of the books they write - something the Harry Potter books did.
We have been "taught" through exposure, to feel comfortable with reading a typeface with "little feet" otherwise know as serifs. Typefaces such as Times Roman and Garamond are know as serif faces, and when used for a book's interior text, it will give a reader an easy read. Typefaces such as Ariel and Futura are know as sans-serif (without little feet), and are best used for heads, subheads, charts and graphs.
Although I've seen several books using a sans-serif for the body text, the use of a particular typeface is to be considered a matter of author's preference.
Here's an important tip. Prior to finalizing your book, be sure to print out a page or two to be sure, as you read, you feel the words talking to you as they and you move sentence by sentence into paragraphs, and that the pages pass like time does when you're having fun.
Remember, when you are designing your book, think about before and after the sale. You'll realize that the interior of your book is just as important as your cover. In fact, in order to keep your reader's interest and attention, it just might be the most important.
[Karrie Ross is a nationally recognized book design consultant and coach. She can be contacted at www.bookcoverdesigner.com.]