By guest author Jake Olvido.
Self-publishing a book involves both a time and financial investment. It is for these reasons why the same kind of attention and importance should be given to your book after it has been launched as what you gave it during the book writing and publishing phases. Publishing your book is not the end of your job.
With the rapidly developing technology, the art of marketing and promoting your book has become far more complex. To help you, here are some basic tips to consider:
Work to understand potential reader preferences. Successful marketing campaigns are the result of understanding consumer preferences. When you fully understand the needs of your prospective readers, it better defines your options on how to meet those needs. The key is proper market segmentation.
Explain the value of your book. There is often a tendency for authors to bombard the media with the names and titles of their books. However, that's no way to generate sustainable publicity. Tell the public what makes your book unique, what your book offers that cannot be found elsewhere, and why it is worth the read.
Offer consistent and regular messages. Consistency in your book marketing message helps your readers understand more about you and your book. Consistency will avoid confusion.
Conduct evaluations after each promotional effort. Such evaluations will help you identify your strengths and weaknesses, and perhaps generate some new opportunities.
Create enhanced author-reader releationships. In addition to specific book marketing initiatives, focus on building relationships with your reader market. Don't just sell your book - market yourself as an author too.
If you want your book to receive the recognition it deserves, what you do after your book is published will play the key role.
[Jake Olvido is a book marketing specialists and can be contacted at BookWhirl.com.]