By guest author Karrie Ross.
Book cover design is an art - the art of catching attention, enticing the viewer to pick up your book, buy it and ultimately read it! Taking the time and learning about this art can add to the impact your book will have whether you plan to self-publish or promote to a major publisher. There is no question that good book cover design helps sell books. This is why smart authors go to such lengths to have them professionally designed.
The difference between a good and bad cover design is basically in the eyes of the viewer. However, there are elements you need to consider. To begin with, here are three questions to ask yourself when considering what constitutes an artful book cover design.
1. What is your cover's eye appeal? Selecting the appropriate color, typeface and image for your audience will increase your book's "pick up" value.
2. Who is your audience? By knowing who your audience is, what they like and where their attention goes, you will be better able to write a book title and sub-title that will fit their listening and interests.
3. Does you subject have "come back power?" Remember, an added value to your readers is if they can continue to learn from you over time.
In the process of creating an artful book cover design, a professional book cover designer will use every bit of knowledge he or she has, so that the cover they are creating will have immediate appeal to the viewer. And because there are so many books that you must compete with (for the attention of the prospective book buyer), being transparent and available over time is a great plus.
[Karrie Ross is a book design, marketing and branding consultant to authors, and can be contacted at Be It Now! Karrie Ross.]