By guest author Dana Lynn Smith
Booklets are a wonderful way for nonfiction authors and experts to earn additional revenue while promoting their other products and services. If you're not familiar with booklets, they are short printed pieces, usually sized to fit in a business envelop, that are filled with useful tips on a particular topic. Booklets (also called tips booklets) are often sold in bulk quantities to organizations that give them out as gifts or incentives to customers, prospects, members, etc.
The beauty of booklets is that you can earn money by selling the booklets, then get free advertising to everyone who reads them through your resource box at the end of the booklet.
Let's say you're an expert in home staging and the author of a book about how to prepare a home to sell quickly for top dollar. You create a short booklet with tips on this topic and sell it to realtors, who give it out to their prospects and clients. On the last page of your booklet is information about you and your book.
People who receive and read your booklet may buy your book. If the booklet is distributed in your local area, homeowners may hire you to help stage their home for selling. At the same time, you are building your expert reputation and realtors are benefiting from homeowners following your advice. This is a win-win for everyone!
Think about how you could promote your own book or business with booklets, while earning extra income. Who could benefit from using your information? What type of businesses and organizations could benefit from providing your booklet to those people?
Authors can learn more about profiting from booklets in How To Promote Your Business with Booklets, by Paulette Ensign. Know as The Booklet Queen, Paulette has sold more than a million copies of her own 16-page booklet, 110 Ideas for Organizing Your Business Life, and she teaches others how to succeed through booklets.
[Dana Lynn Smith is a nationally recognized book marketing coach and author of The Savvy Book Marketing Guides.]