By guest author Jake Olvido
With hundreds of thousands of books being published each year, the competition level in the book selling industry is currently at an all time high. What can you, an aspiring author with limited financial resources (can't afford a book publicist) and limited time (can't go on a nationwide book marketing tour) do to stimulate sales of your just-released book? Have you ever thought of creating a opt-in email advertisment campaign?
An email advertisement campaign is basically a massive email broadcast of "book ads" sent to hundreds of thousands of "profiled" email subscribers. The ad consists of a visually appealing and enticing graphic advertisement of the book, a book description and other book details, positive reviews if available and a URL link that connects to the author's website or online bookstore.
The key is that the email subscribers are those who have "opted" to receive commercial marketing messages, according to their specific areas of interest. For instance, an email book marketing ad for a book about French cinema would be delivered to a customized list of subscribers who have indicated their interest in movies, books and literature in their email profiles.
Opt-in email book marketing advertisements can reach a vast, specific target market - great for niche book marketing. But perhaps the greatest benefit is its traceability: email marketing service providers routinely furnish clients with detailed reports including statistical tracting numbers.
Opt-in email advertisement campaigns is but another marketing tool you may want to evaluate and consider. It may just be that great way to boost the "marketing punch" of your book and help you compete in today's book-selling landscape.
[Jake Olvido is a book marketing specialist and can be reached at Bookwhirl.com.]